This guide will walk you through a simple 5-step checklist to prepare your new pillow, from unboxing to its first use.

Step 1: Unbox and Let It Breathe

You might notice that, unlike traditional pillow packaging, your Puredown pillow arrives flat and tightly rolled in a vacuum bag. As part of our commitment to the environment, we choose this eco-friendly packaging to save space, reduce fuel costs during transportation, and get your bedding products to you faster.

• The Unboxing: Carefully tear the plastic off by hand to remove your pillow. If you must use scissors, please be careful not to cut the pillow itself.
• The Decompression Phase: Let the pillow air out for a few hours. This allows it to expand to its full size and shape and helps dissipate any “new product” smells.

Step 2: The All-Important First Fluff

The next step is to restore your pillow’s natural loft, exceptional softness, and evenly distribute the fill material. For down pillows, down and feather pillows, or fiberfill pillows, give them a vigorous fluffing. A great way to do this is the “accordion” method: hold the pillow on opposite ends and quickly push the sides in and out. Finish with a few good pats to shape it. It should take about 20 to 30 minutes for the pillow to return to its original height and gain shape retention.

Step 3: Read the Fine Print

Before you do anything else, take a moment to check the care tag. This is crucial for long-term care. Note the washing care instructions, recommended drying cycle settings, and any special considerations. This knowledge will be essential for keeping your pillow clean and supportive for years to come.

Step 4: Protect Your Investment

This is a non-negotiable step for ensuring your pillow lasts. We strongly recommend immediately putting on a pillow protector before your pillowcase. A protector is the best defense against sweat, mold and mildew, body oils, dust mites, allergens, and accidental spills, which can degrade the fill and shorten your pillow’s lifespan. We recommend a cotton cover.

Step 5: The First Night Test Drive

Now it’s time to enjoy your new pillow for improved sleep quality! Keep in mind that there might be a short adjustment period of a night or two as your head and neck get used to the new level of support and overall comfort. Pay attention to how you feel in the morning: waking up with pressure relief, neck support, and proper spinal alignment, irrespective of your sleeping position, is a great sign that you’ve found your perfect match!

Final Words: Sweet Dreams Ahead

By taking these few simple steps: unboxing, letting it breathe, giving the pillow filling a good fluff, reading the care label, and protecting it, you’re not just preparing your pillow for one night; you’re setting it up for years of comfortable, supportive sleep. Enjoy!