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Using the Right Words: Eco-Terms Glossary

Using the Right Words: Eco-Terms Glossary

It can be difficult to be a conscientious shopper due to the wide range of terms and words that are used in the market today. From eco-labels to recycled packaging and upcycled products—it’s hard to keep track of the latest developments in environmental friendliness. Luckily, we’re here to help. Check out our quick rundown on all the latest vocab words (and their meanings) you should know for your next shopping trip.


Sustainability is making sure that the products, people and the planet which we rely on can endure. Sustainable products and processes must be socially, economically, and environmentally sound. Sustainability is the practice of meeting the needs of the present without compromising future generations.

Sustainability focuses on designing, creating and marketing products that have a minimal impact on the environment while still meeting customers’ needs.

Conscious Consumption

Becoming a conscious consumer works best with other efforts to reduce your environmental impact. In today’s world, consumers need to be educated and conscious about their buying decisions.

As a conscious consumer, you’re driven by your values to make informed decisions about what you buy. You don’t want wasteful packaging or ingredients that harm people or the planet, so you research companies and products to make sure they align with your beliefs.

You look for quality, but more importantly, your search for a brand that matches your personal values—whether it be organic, locally sourced, non-GMO or cruelty-free.

Post-Consumer Recycled Content

Post-consumer recycled material (PCR) is what you get when old products or packaging are recycled and made into new ones. This means that consumers once used it in the past, but it has now been repurposed into something new. Post-consumer recycled content often comes from containers like plastic bottles, aluminum cans, cardboard boxes – even newspapers!

Each sumptuous recycled pillow made by PuredownPro uses post-consumer recycled content: a soft, sumptuous fiberfill made from recycled plastic bottles. (And recognized by the GRS—Global Recycled Standard—label.)


Sustainable companies are transparent about their business practices. They often obtain third-party certification for their products, which helps to demonstrate a commitment to reduce their footprint on the planet and provide consumers with faith that what they purchase will be ethical and safe.

Fair Trade

We need to understand that the power of socially conscious products comes from being aware that the products we buy and sell are connected to the livelihoods of others.

As conscious consumers, we should ensure that all workers involved in those products have fairer standards of livelihood and treatment (such as a fair wage, eliminating child labour, and providing access to the global market for small producers).

The Fair Trade Certified™ label guarantees that your purchase contributes to building equitable and sustainable communities while strengthening the livelihoods of artisan groups who rely on trade for their economic security.


GMO-free products are becoming increasingly popular as consumers become more aware of the potential issues surrounding genetically modified organisms (GMOs). While GMOs aren’t only present in food sources, cotton has been genetically modified and is commonly used in the production process. GOTS-certified cotton ensures that no GMOs are used to produce the fabric.

PuredownPro: Ethically Made for a Better Tomorrow

When it comes to products, understanding eco-friendly product terminologies can help you identify if a product is better for the environment. Greenwashing is a common practice used by marketers to market products as environmentally friendly and sustainable, when in fact, that is not the case. Understanding these terms will help you immensely when making educated decisions before purchasing something new.

We believe that every purchase is an opportunity to make a difference. At PuredownPro, we are committed to creating products that are both sustainable and environmentally conscious through responsible sourcing of raw materials, recycling waste materials, and reducing our carbon emissions and carbon footprint. By inculcating the idea of transparency in all of our processes, we try to contribute to a more sustainable world. Visit our online store today!

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